I’m an avid writer with a knack for simplifying complex and technical concepts. I commonly write, tweet, and speak on all things marketing, technology, and entrepreneurship.
What I learned spending $3M on Google Ads
Six insights from managing search advertising for tech companies, leading law firms, and a host of small businesses.
Three Growth Hacking Lessons From My First Startup
Lessons learned from taking a genre-inventing game to market on a $0 budget.
Reverse Engineering the App Store Ranking Algorithm
I scraped the profiles of the 500 highest ranking apps off of the Apple App Store and Google Play Store. Here's what they revealed.
The Ally's Guide to Fighting Homophobia in the Workplace
Paving the way for more diverse, inclusive, and welcoming work environments.
The 5 Mobile Marketing Metrics That Matter Most
Not all metrics were created equal. Here are the five that truly speak to your app's success in the market.
Five Ways To Turn Great Games Into Great Businesses
Tips for building and monetizing an engaged fan community.
To the Class of 2015
Advice for the next generation of leaders.
The 7 People You Need On Your Personal Advisory Board
Musings on the importance of mentorship and diverse perspectives.
AARRR: The App Marketing Metrics for Pirates
What Dave McClure's 'pirate metrics' can teach us about revenue hacking.