As a marketer, I’m grounded in five unwavering beliefs:
I believe good marketing should pay for itself. My goal is to deliver real results that drive bottom line growth.
I believe in measuring everything. Marketing shouldn’t be reported on the bases of likes and impressions; it should be measured in leads, pipeline value, and ROI.
I believe in continuous optimization. Results should get better and better over time as a result of A/B testing and data-driven optimizations.
I believe freelancers should be an extension of your team and aligned to your core business goals.
I believe that brands that lead with empathy and put their customers first will win every time.